EXECUTIVE TEAM

Karim Kassim

With over 25 years of proven leadership in the automotive industry, Karim Kassim is a visionary executive known for transforming dealerships into top-performing enterprises. As the CEO of Kassim Automotive Group, he brings a legacy of excellence, innovation, and a customer-focused approach to every aspect of the business.

Karim’s career spans some of the most successful dealerships in the nation, including record-breaking achievements at the nation’s largest Volkswagen, Maserati, and Alfa Romeo dealerships. His dealerships consistently ranked among the highest in sales volume, earning accolades such as the Volkswagen Wolfsburg Crest Award, Maserati Trofeo Club honors, and Open Lane’s CPO Dealer of the Year in 2023 for certified pre-owned sales excellence. 

A South Florida resident for over 35 years, Karim is deeply connected to the community he serves. His vision for Kassim Automotive Group is to combine decades of industry expertise with a modern, streamlined car-buying experience that prioritizes quality, value, and customer satisfaction.

Outside of his professional achievements, Karim is a dedicated family man, an advocate for community engagement, and a forward-thinker in bringing innovation to the automotive industry. 

Ashraf Morani Kassim

Ashraf Morani Kassim is an accomplished entrepreneur and financial strategist with over two decades of experience in the luxury automotive and transportation industries. As the Chief Financial Officer of Kassim Automotive Group, she plays a pivotal role in shaping the company’s financial strategy, operational excellence, and community-focused initiatives.

Ashraf’s career is marked by her success as the founder of VIP Auto Club, a luxury auto brokerage and national transportation business that caters to high-net-worth clients across the United States. Through VIP Auto Club, she developed a reputation for delivering exclusive, tailored services with a focus on quality and customer satisfaction. Her entrepreneurial spirit and commitment to operational efficiency have set a high standard for the industry. Ashraf’s strategic oversight ensures that Kassim Automotive Group maintains its commitment to transparency, efficiency, and customer care, while also driving growth and innovation in the automotive industry. 

Ashraf is passionate about creating opportunities for others and fostering a family-driven business ethos. Her vision for Kassim Automotive Group is to build a company that excels in automotive sales and serves as a pillar of support for the local community.

Sinan Kassim

Sinan Kassim is a forward-thinking marketing executive and strategic innovator, serving as the Chief Marketing Officer of Kassim Automotive Group. As CMO, Sinan leads the Kassim Automotive Group’s efforts in branding, digital marketing, and customer engagement, redefining the car-buying experience through cutting-edge strategies and innovative campaigns.
 
Beyond his marketing role, Sinan oversees real estate acquisitions for the group, identifying strategic opportunities to expand the company’s footprint. Sinan’s entrepreneurial experience as the Founder of Limitless Marketing Group further underscores his creative approach to business. At Limitless, he has developed proprietary technologies and marketing tools, creating transformative brand experiences across industries.
 
Sinan is also the Founder of Kassim Legacy Foundation, where he focuses on empowering students and communities through education, leadership, and innovative solutions. His commitment to excellence, innovation, and community impact reflects the core values of the Kassim Automotive Group.