AUTOMOTIVE VETERAN KARIM KASSIM LAUNCHES KASSIM AUTOMOTIVE GROUP
Fort Lauderdale, FL – The Kassim Automotive Group, led by automotive veterans Karim Kassim and Ashraf Morani Kassim, is proud to announce their group’s entry into the South Florida market. With decades of experience in the automotive industry, the Kassim family is set to bring their expertise and passion for excellence to a new chapter in automotive sales.
“Our family has lived and worked in South Florida for over 35 years, and we are thrilled to announce this exciting new venture,” said Karim Kassim, CEO of Kassim Automotive Group. “We are committed to of ering exceptional value and quality, serving our community with the transparency and care they deserve.”
Mr. Kassim brings over 25 years of experience in the automotive industry, most recently serving as General Manager of the largest and highest-volume Volkswagen, Maserati, and Alfa Romeo dealerships in the nation. Under his leadership, the dealerships consistently broke records in new and used car sales, earning prestigious accolades such as the Volkswagen Wolfsburg Crest Award, Maserati Trofeo Club honors, and Open Lane’s 2023 CPO Dealer of the Year for achieving the highest certified pre-owned sales volume in the country.
“After years of working alongside some of the top names in the industry, we are proud to embark on this family-led journey. We are deeply committed to delivering an exceptional automotive experience and investing in the South Florida community,” said Ashraf Morani Kassim, CFO of Kassim Automotive Group.
Mrs. Kassim has been instrumental in supporting her husband’s career and brings decades of entrepreneurial expertise, having successfully run VIP Auto Club, a luxury auto brokerage and national transportation business that provides exclusive services for high-net-worth clients across the country.
Kassim Automotive Group will be launching online sales mid-January, and dealership locations are forthcoming in 2025. Stay tuned for more updates.
About Kassim Automotive Group
Kassim Automotive Group is a family-led venture founded by seasoned automotive executive Karim Kassim and supported by CFO Ashraf Morani Kassim. With over 25 years of experience in the automotive industry, the group is bringing their vision, experience, processes, and systems to redefine the car-buying experience.